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The Business Brain

I will set up your entire business AI brain in Claude.

Anthropic built the engine. I build the brain that knows your offers, your voice, your customers.

See what's inside
The Business Brain
The Business Brain
Active · knows your offers, voice, customers
Business Foundationloaded
Brand Voiceloaded
ICP & Positioningloaded
Canva Designerloaded
Content Creatorloaded
Proposal Makerloaded
Lead Generatorloaded
Competitor Discoveryloaded
Operations Automationloaded
Customer Serviceloaded
Business Foundationloaded
Brand Voiceloaded
ICP & Positioningloaded
Canva Designerloaded
Content Creatorloaded
Proposal Makerloaded
Lead Generatorloaded
Competitor Discoveryloaded
Operations Automationloaded
Customer Serviceloaded
Draft a proposal from your real offers and pricing, in your voice.
Marina Gurgel
Marina Gurgel
AI specialist & founder
15+ years
helping businesses thrive
50+ clients
Australia, UK, worldwide
350+ projects
completed
45+ strategies
delivered
The problem

You turned on Claude. It still sounds generic.

You connected your tools. You ran the steps. The output is fine and forgettable. It doesn't know your offers, your pricing, or how you actually win business. Every time you use it, you're starting from scratch.

That's not a prompting problem. Anthropic built the engine. They didn't build the brain, on purpose, because every business needs a different one.

With Claude Business Brain

What you have now, what you get

Now
With the Brain
Now
You explain your business to Claude every time you open it
With the Brain
It already knows your offers, your voice, your customers
Now
Content comes back generic and forgettable, not like you
With the Brain
Content sounds like you, built from your real writing
Now
You already tried this once and it wasn’t worth it
With the Brain
The setup was the problem, not the tool, and it’s fixed
Now
Leads slip through because follow-up depends on you remembering
With the Brain
A system tracks and prompts, nothing forgotten
Now
Every proposal starts from a blank page
With the Brain
Proposals draft from your real offers and pricing
See the BrainContact
The AI Business Brain

The setup that makes Claude sound like you

The Brain is the setup that turns generic AI output into your output. Built once, used every day, in your voice, with your offers, for your customers.

AI Business Brain
Built once. Used every day.
Claude already knows your offers, your voice, and your customers every time
Content sounds like you, built from your real writing
Proposals drafted from your real offers and pricing
Leads tracked and prompted, nothing forgotten
Admin and follow-up run in one clear process, not a memory test

Explore every pillar in detail →

Built by Digitalist AI · 2026

Packages

Pick the package that fits

AI Brain for Business Owners

You already tried Claude. It came back generic. You want it built properly, once, for your business.

One business, fully set up. The core three, plus two pillars you choose.

Included
Business Foundation
The base layer everything else reads from.
Brand Voice
A real writing sample, not adjectives.
ICP & Positioning
Who you sell to, who you don't, and why.
Choose 2
Canva Designer
On-brand visuals, generated from your system.
Content Creator
Social, blog, and marketing content, in your voice.
Proposal Maker
Drafted from your real offers and pricing.
Lead Generator
Follow-up that runs itself, nothing forgotten.
Competitor Discovery
Visibility into what competitors are actually doing.
Operations Automation
Onboarding and admin, running without you.
Customer Service
On-brand replies, ready for your approval.

Need a third? $750 AUD each, added whenever you're ready. Includes 3 months of support.

$2,500 AUD
✓2 week set up
✓1 month Slack support
ContactLearn more

AI Brain for Agencies

You manage more than one business. Setting up AI properly for each one takes more time than you have.

All ten pillars, fully set up, built once, ready for your business.

Included
Business Foundation
The base layer everything else reads from.
Brand Voice
A real writing sample, not adjectives.
ICP & Positioning
Who you sell to, who you don't, and why.
Canva Designer
On-brand visuals, generated from your system.
Content Creator
Social, blog, and marketing content, in your voice.
Proposal Maker
Drafted from your real offers and pricing.
Lead Generator
Follow-up that runs itself, nothing forgotten.
Competitor Discovery
Visibility into what competitors are actually doing.
Operations Automation
Onboarding and admin, running without you.
Customer Service
On-brand replies, ready for your approval.

Built once for your business, ready to repeat. Includes full training and 3 months of support.

$12,000 AUD
✓3 weeks set up
✓3 month Slack support
ContactLearn more
Free guides

Access 100+ Claude guides for free

Start DIY if you want. When the setup isn't hitting the mark, the Brain is ready, done for you.

Beginner30 min
Build Your Content Pillars
Create the topic map every future content guide will use.
Claude
New
Beginner30-45 min
Create a 3 Month Content Calendar in Notion
Duplicate the Digitalist AI Notion template, connect Claude, and get a filled 90-day calendar.
Claude
Notion
New
Beginner30-45 min
Create a 3 Month Content Calendar in a Spreadsheet
Download the Digitalist AI template, attach it in Claude, and get a filled 90-day calendar.
Claude
New
Beginner30-45 min
Create SEO Optimized Blog Posts
Generate five topic ideas, then draft one SEO-ready blog post that still sounds human.
Claude
New
Beginner20-30 min
Turn Testimonials into Social Proof Posts
Turns a client testimonial into shareable social proof posts with captions and visual briefs.
Claude
New
Intermediate25-40 min
Script an Instagram or TikTok Reel
Writes a UGC-style Reels/TikTok shooting script with hook, body, CTA, then a required speak-aloud rewrite.
Claude
New
Beginner15-20 min
Repurpose a Meeting Transcript Into Content
Turns one meeting transcript into a social post, a longer piece, and a short-form script grounded in what was actually said.
Claude
New
Beginner15-20 min
Draft social bios that convert
Writes a clear, converting bio for any social profile, with researched length limits per platform.
Claude
New
Beginner20-30 min
Create a Page Wireframe
Formulates visual block hierarchies, wireframes, and section directions as a chat HTML Artifact.
Claude
New
Intermediate30-45 min
Build a Simple One-Page Website
Turns Foundation (and an optional wireframe) into a self-contained index.html you can host.
Claude
New
Intermediate30-45 min
Create a Design System in Claude Design
One-time Claude Design setup that extracts and publishes your brand colours, type, components, and layout patterns.
Claude Pro
New
Intermediate35-50 min
Design a Landing Page with Claude Design
Turns your offer, Design System, and references into a live interactive landing page on the Claude Design canvas.
Claude Pro
New
Intermediate25-30 min
Turn a Website Into a Prototype With Web Capture
Point Claude Design at a live URL to pull real colors, type, and layout patterns into a new prototype.
Claude Pro
New
Intermediate30-45 min
Build an Interactive ROI Calculator
Builds a live ROI calculator Artifact, then exports embeddable HTML for WordPress, Webflow, or any page.
Claude
New
Intermediate30-45 min
Build an Interactive Pricing Table
Builds a live pricing table Artifact with billing toggle and seat math, then exports embeddable HTML.
Claude
New
Intermediate20-35 min
Create a Simple Animated Graphic
Builds a lightweight looping SVG motion graphic with CSS keyframes, Artifact preview, and static fallback.
Claude
New
Intermediate20-30 min
Design Anything in Canva with Claude
Connect Canva once, then create and refine client-ready designs from chat.
Claude
Canva Pro
New
Intermediate30-40 min
Build a Campaign Asset Set in Canva
Turns one campaign brief into a matching Canva carousel, poster, and one-pager via the Canva connector.
Claude
Canva
New
Beginner30-45 min
Create Simple Social Media Templates in Canva
Builds reusable Canva social templates with a Claude copy table and Bulk Create (or manual) refill.
Claude
Canva Pro
New
Intermediate25 min
Build a Pitch Deck in Canva
Draft a pitch deck or proposal as plain text first, approve the content, then hand it to Canva to build and export.
Claude
Canva
New
Intermediate25 min
Design a Lead Magnet in Canva
Turns an approved lead magnet copy deck into a 1–5 page Canva PDF via a layout blueprint: callout boxes, peak-value CTA buttons, Brand Kit styling, and phone-readable export.
Claude
Canva
New
Beginner20-30 min
Check Your Brand Colors for Accessibility
Audits brand Hex pairs against WCAG contrast rules and suggests closest AA-safe replacements.
Claude
New
Beginner20-30 min
Write a Tagline or Slogan Shortlist
15 taglines across five positioning angles, then context and competitor stress tests before you lock one.
Claude
New
Beginner20-30 min
Write an Elevator Pitch
Builds a clear 30-second elevator pitch with problem-first, visionary, and casual versions.
Claude
New
Intermediate25-40 min
Adapt One Sales Pitch for Different Buyer Types
Rewrites one baseline pitch into persona-specific versions for executives, analytical reviewers, and operators.
Claude
New
Beginner20 min
Turn a Client Interview Into a Case Study
Extracts a structured, publishable case study from a raw client interview transcript.
Claude
New
Intermediate25-40 min
Write Landing Page Copy
Writes a converting landing page Copy Deck that fits an uploaded wireframe, section by section.
Claude
New
Intermediate30-45 min
Audit Website Copy for Tone Consistency
Reviews your site copy for consistent tone, with before-and-after rewrites.
Claude
New
Beginner25-40 min
Write Your Brand Manifesto
Draft a belief-led brand manifesto and multi-channel adaptations in a branded Word doc.
Claude
New
Beginner30 min
Write a Welcome Email Sequence
Design, write, and deploy a hyper-personalized 3-5 email welcome flow with optional SMS and dynamic coupon logic.
Claude
New
Beginner30-45 min
Write an Abandoned Cart Email
Outlines a cart recovery flow matching products, urgency triggers, and discount structures to win carts back.
Claude
New
Beginner30-45 min
Create a Birthday Automated Series
Builds a yearly birthday email series: date capture, ESP trigger setup, and paste-ready gift emails with suppression rules.
Claude
New
Intermediate35-50 min
Audit My Email Marketing Platform
Audits deliverability, list health, core flows, and revenue split via ESP connector or full report upload.
Claude
New
Beginner20-35 min
Write a Newsletter from Your Business Updates
Transforms raw updates, blog summaries, and tips into a structured, ready-to-publish newsletter.
Claude
New
Beginner25-40 min
Write a Product Launch Email Sequence
Writes a teaser-to-deadline launch email sequence with claim checks, timing, and a paste-ready deck.
Claude
New
Beginner20-30 min
Write Facebook and Instagram Ad Copy
Scroll-stopping Meta hooks, three angle families, and a mix matrix for Dynamic Creative testing.
Claude
Meta
New
Beginner20-30 min
Build Google Ad Headlines Within Character Limits
Creates 15 RSA headlines and 4 descriptions with hard 30/90 character checks.
Claude
Google Ads
New
Intermediate25-40 min
Draft Retargeting Ad Copy
Meta-only retargeting: maps funnel drop-off to the roadblock, then four Facebook/Instagram paste-ready angles.
Claude
Meta
New
Intermediate35-50 min
Create a Full Strategic Campaign Brief
Builds a full brief before spend: platforms, angles, and a handoff doc from real or proxy data.
Claude
New
Beginner25-40 min
Write Ad Copy for Your Campaign
Turns a campaign brief into platform-native ad copy in a spreadsheet, with creative sizes.
Claude
New
Intermediate30-45 min
Optimize Your Product Feed Titles
Rewrites Google Shopping feed titles and thin attributes so more of the right searches can find you.
Claude
Google Shopping
New
Advanced35 min
Validate a Business Idea Before You Build It
Runs any idea through a four-stage solo-founder stress test: pain and budget, status quo and switching friction, solo feasibility with CAC vs LTV, then kill criteria and a 48-hour smoke test.
Claude Pro
New
Advanced30-45 min
Model a Simple Cash Flow Scenario
12-month cash flow table, break-even and trough milestones, growth sensitivities, and CSV export from your real assumptions.
Claude
New
Intermediate15-20 min
Get a Slack Pulse Before Your Leadership Sync
Manual cross-channel Slack search that drafts what moved / what’s stuck / needs a decision before a leadership sync.
Claude Pro
Slack
New
Intermediate15-20 min
Check Your Backlog for What's Actually Stuck
Flags overdue or blocked work across Asana, Linear, Notion, or Monday.com using your definition of stuck. Read-only.
Claude Pro
New
Intermediate35-45 min
Validate Your Target Audience
Pressure-tests your Ideal Target Audience persona against market evidence with a Keep / Tighten / Pivot verdict.
Claude
New
Intermediate25-40 min
Run an Outsider Self-Audit
Has Claude ask the questions an outsider would ask about your business, then ranks the gaps.
Claude
New
Beginner20-30 min
Draft a SWOT Analysis
Sorts raw notes, surveys, and metrics into a presentation-ready SWOT table.
Claude
New
Beginner20-30 min
Write Your Positioning Statement
Develops three clear positioning statements mapped to targets defined in your Foundation.
Claude
New
Intermediate25-40 min
Discover Your Competitors
Location-aware competitor discovery using Claude’s competitive-brief skill, grounded in Foundation.
Claude
New
Intermediate30-45 min
Build a Competitor Comparison Sheet
Builds a validated competitor battlecard: short matrix, objection scripts, landmines, and a one-minute repositioning pitch.
Claude
New
Intermediate25 min
Prioritize Feature Requests From Customers
Scores and ranks customer feature requests by frequency, impact, and rough effort against your Strategic Priorities.
Claude
New
Beginner25-40 min
Draft Goals and KPIs for the Quarter
Builds a quarterly OKR pack: North Star, three Objectives with Key Results, KPI dashboard, and guardrails.
Claude
New
Intermediate25-40 min
Write a Board or Investor Update
Turns this period’s numbers and raw notes into a scannable board or investor update email.
Claude
New
Intermediate30-40 min
Build a Board or Investor Update
Pulls calendar, inbox, and docs for period context, then drafts a board or investor update from your real numbers.
Claude
Gmail
Outlook
New
Intermediate25-30 min first time, 10 min after
Turn Scattered Notes Into One Decisions Log
Pulls decisions buried in scattered meeting notes into one running log of what was decided, when, and why.
Claude
New
Intermediate30-45 min
Conduct a Live Market Research Audit
Scans live market trends, competitor gaps, unmet needs, and threats, then returns a structured action briefing.
Claude
New
Intermediate30-45 min
Draft a Go/No-Go Framework for a New Offer
Builds a weighted Go / No-Go scorecard with kill switches for a new offer before you spend on launch.
Claude
New
Beginner15 min
Summarize Your Support Inbox Into Buckets
Schedules a daily Cowork triage that sorts your support inbox into urgent, needs review, and routine.
Claude Co-Work
Gmail
Outlook
New
Intermediate15-20 min
Draft Support Replies Using Real History
Grounds a support reply in the live email thread plus optional HubSpot order/deal/ticket history. Draft-only; you send.
Claude Pro
Gmail
Outlook
New
Beginner15 min
Draft Agent Replies Inside Your Helpdesk
Drafts ready-to-send helpdesk replies from open tickets, grounded in your policies. You review before anything sends.
Claude Pro
New
Intermediate20 min
Route Support Tickets by Urgency
Triages inbound tickets by urgency and topic, then routes them to the right queue.
Claude Pro
New
Beginner20-30 min
Summarize Patterns in Customer Feedback
Pulls recurring pain points, bugs, and product feedback from customer survey records.
Claude
New
Beginner10-15 min
Turn a common customer question into FAQs
Drafts a clear FAQ answer and a ready-to-send reply from one common customer question.
Claude
New
Beginner15-25 min
Write a Simple SOP
Turns one process into a short Day One SOP with verb-led steps, a quality check, and troubleshooting, saved as a downloadable file.
Claude
New
Intermediate20-25 min
Set Up a Weekly Business Pulse
Schedules a weekly Cowork brief from calendar + inbox so Monday starts with priorities, not a tool scan.
Claude Co-Work
Gmail
Outlook
New
Intermediate20-25 min
Build a Meeting Prep Automation
Schedules a Cowork check that pulls related email and docs into a short brief before upcoming meetings.
Claude Co-Work
Gmail
Outlook
New
Beginner10 min
Turn Call Notes Into a Follow-Up Draft
Paste rough call notes into Claude and get a follow-up email saved as an unsent draft in Gmail or Outlook.
Claude
Gmail
Outlook
New
Beginner15 min
Build a Review-and-Approve Email Workflow
Drafts campaign emails into Gmail or Outlook Drafts for human review. Claude never sends.
Claude
Gmail
Outlook
New
Intermediate15-20 min
Get a Daily Slack Catch-Up, Automatically
Schedules a Cowork task that reads 2-4 Slack channels daily and posts a short catch-up summary.
Claude Co-Work
Claude Pro
Slack
New
Beginner15 min
Draft Contract Send-Outs With DocuSign
Turns a finished proposal or agreement into a DocuSign draft envelope you review and send yourself.
Claude
DocuSign
New
Intermediate15-20 min
Track Overdue Signatures Automatically
Schedules a Cowork check of DocuSign envelopes past your overdue threshold, report-only.
Claude Co-Work
DocuSign
New
Intermediate20 min
Auto-File Documents From Email
Schedules a Cowork filing run that sorts email documents into named Drive or SharePoint folders from sender, subject, and filename.
Claude Co-Work
Gmail
Outlook
New
Advanced30 min
Automate Your Month-End Close
Reconciles ledger vs processor logs and drafts a plain-English P&L, with nothing posted until you approve.
Claude Pro
New
Intermediate20 min
Plan an Automation Before You Build It
Turns one repetitive task into a written automation plan: triggers, steps, tools, and how you will know if it breaks.
Claude
New
Intermediate25 min
Build an Automation with Cowork
Takes your AUT-22 plan and builds it in Cowork one step at a time, verifying each step before the next.
Claude
Claude Co-Work
New
Beginner15 min
Prep for a Sales Call in Minutes
Manual pre-call briefing from email, optional HubSpot deal history, and calendar context. Read-only; never writes to CRM.
Claude Pro
Gmail
Outlook
New
Intermediate20-30 min
Score Every Lead Before You Chase It
Build a scoring rubric from your won and lost leads, then score every enquiry in one ongoing chat with a drafted next message.
Claude
New
Intermediate20-30 min
Find Your Next Outbound Leads
Searches the web for a shortlist of real businesses that match your criteria, each with a reason and a source link.
Claude
New
Intermediate30-45 min
Build a B2B Prospect Email List
Builds a short, export-ready B2B contact sheet with source links and email confidence labels for human review.
Claude
New
Intermediate40-55 min
Build a LinkedIn Lead Discovery Engine
Sources validated LinkedIn prospects against your ICP, crawls real hooks, and drafts personalized messages you check before sending.
Claude
LinkedIn
Notion
New
Intermediate25-40 min
Write a Personalized Cold Outreach Email
Drafts a short personalized cold sequence from one verified trigger, then requires a human rewrite before send.
Claude
New
Intermediate25 min
Write a Lead Magnet That Actually Gets Read
Writes a production-ready lead magnet copy deck around a 5-minute win, one problem for one ICP, skimmer-first layout, an open-loop bridge to the paid offer, and a CTA at peak value.
Claude
New
Intermediate35-50 min
Write an Evergreen Nurture Sequence
Builds a 5-email CRM interest-tag nurture with delays, exits, and paste-ready copy.
Claude
New
Intermediate35-50 min
Build an Interactive Quiz to Capture Leads
Builds a multi-step lead quiz Artifact, then exports embeddable HTML wired to Klaviyo or another ESP.
Claude
New
Beginner20-35 min
Write SEO-Friendly Product Descriptions
SEO product copy (H1, hook, benefits, specs, meta) with Shopify read and write only after you approve.
Claude
Shopify
New
Intermediate25-40 min
Write a Why Buy From Us Comparison
Writes Direct vs Marketplace comparison copy, PDP badges, and a paste-ready table for your store.
Claude
New
Intermediate35-50 min
Segment Your Highest-LTV Customers
RFM-scores Shopify customers into Active VIPs, Churn-Risk VIPs, and Rising Stars with tag CSVs and campaign hooks.
Claude
Shopify
New
Intermediate25-40 min
Auto-Generate Product Metafields and Tags
Connects Shopify, extracts attributes from product copy, then writes metafields and tags after preview approval.
Claude
Shopify
New
Beginner25-40 min
Batch-Caption Product Photos for SEO
Vision batch: unique alt text, SEO filenames, and captions per product photo, with optional Shopify apply.
Claude
Shopify
New
Marina Gurgel
Who builds Digitalist AI
Marina
The mind behind Digitalist AI, strategy, design, and systems that ship.
Who builds Digitalist AI

Hi, I'm Marina. Glad you found me.

I've spent the past 15+ years working across industries, from small businesses to huge enterprises, on strategy, design, and the systems that make both stick. Digitalist started because I was frustrated watching agencies treat small businesses like second-class clients. Good work shouldn't require an enterprise budget.

Digitalist AI is that same practical mind, applied to Claude. I don't hand you another tool to figure out. I build the brain that makes the tool actually know your business, then I hand it back to you, ready to use.

Engineer-like and solution-focused, with a strategic eye and a soft spot for work that looks as good as it performs. Humans first, always.

HonestyCollaborationPositivityCreativityHumans First
Next step

Let's build the brain to your Claude engine

I will build your entire system for you. Not sure? Book a free call and I'll tell you which one makes sense for your business.

ContactOr browse free guides
Questions, answered

Things people ask

Have questions? These cover the questions that come up before a discovery call.

Fair question. If your business runs on Claude for Work, your data isn't used to train Anthropic's models, that's excluded by default. If you're on a free or personal plan, we'll check that setting with you first. We never ask for your passwords. We only use what your setup needs. We delete our copies once you're live.
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